Category Archive for ‘artwork’ rss

BSC Artwork – Map

Now, if it was key that the sword should hit the right note, it was much more key that the map should. Plus the map obviously had to reflect the facts of the text. So first of all, obviously, I had to provide my own childish scrawl which the artist, Dave Senior, would then art-i-fy and render beautiful and atmospheric. So the squared paper, retractable pencils and ultra-fine drawing pens were broken out with great relish. Styria looked something like this:


Apologies for the faint names, it’s a photocopy of the original.

I’ve talked a bit in the past about the pros and cons of maps in fantasy, and the reasons why there was no map in the First Law. I think the main thing I didn’t really discuss was that, if a map’s going to be included, I want it to be right. I want it to punch its weight, and look the part. I think maps in fantasy series are too often lazy. Lazy in terms of the authorial thought going into them, and lazy in terms of the artistic execution. A map is artwork, and if you’re going to include it, it needs to look authentic, it needs to help set the tone and create the atmosphere for the world as well as simply describe it, or it’s a wasted opportunity. Or worse, it’s just stuck in there to say – “this book is epic fantasy, like that Lord of the Rings that made everyone so much money. Man, I hope this makes money too.”

So I was very keen that a map should a) be accurate within reason, b) have artistic merit, and c) communicate something about the setting just in the way that it’s drawn. To feel part of the setting. This was extra-specially true given that it was going on the cover, rather than just sitting forlorn, split in half over the first two pages. So the brief that went to the artist, Dave Senior, who draws a lot of maps for Gollancz books, was to aim at something like the work of Gerardus Mercator, the famous 16th century Flemish cartographer. Work along these lines (those links are pretty hi-res, so they may be demanding of processing power, but they are pretty damn cool for those of us who like maps, which, let’s face it, is pretty much all of us).

Our map would obviously be a lot simpler than Mercator’s, ’cause there’s NO WAY I’m thinking up that many names, and monochrome so as not to distract too much from the other elements that make up the cover. I particularly liked the way the cities were depicted as little groups of buildings vaguely appropriate to the city in question. That was particularly apt for Best Served Cold, since the action is centred around six cities, each with its own feel, so I gave some descriptions of those key locations as well that some sense of them could be conveyed in miniature on the map.

Couple of weeks later a rough version came back, which honestly was already pretty exciting. The general look, the lettering especially, was spot in. It felt classy. It felt authentic. One could believe that it was a map that the characters in the book might consult. There was a bit of tinkering to do, plus a few extra details – towns and towers and what have you – were added to fill in some of the white spaces. Laura Brett, the designer, then applied her ye olde parchmenty effect and we ended up with this:


Click on it. CLICK ON IT. Delighted with the results, I need hardly say. Excellent work, Dave Senior. In fact we like it so much we might attempt to incorporate it as a background on the title pages to the parts, as well. I’ve always liked the idea of extending some artwork into the book proper, to give the whole thing a bit more visual identity and make the experience of reading it that little bit richer. We will see how that goes.

And here’s one more, of my original guide with the final artwork beside…


What’s that you say? You think my version has the greater artistic merit?

Yeah, right.

BSC Artwork – Sword

Burned and spattered papers, such as the ones on the First Law covers, are pretty much universal, but a sword has to hit the right note, especially since it’s meant to be the one the main character uses in the book. So it has to be the right era, and have the right feel. Since the feel for the book is kind of renaissance Italy-ish, more baroque than medieval, the brief we gave to Didier Graffet, a French artist who specialises in weaponry, was something roughly along these lines (and no doubt those of you interested by historical weaponry, which is, let’s face it, pretty much all of you, will now spend some time exploring that site), but possibly with a bit more heft to the blade. So it needed to look beautiful, but functional, without any fantastical flourishes. Steely, not gilded. It needed to look dangerous.

This was the first sketch we got back:


Which was already looking pretty good. We messed about with it a bit, shortened bits, lengthened bits, talked ricasso, knuckle-bow, quillons, and fore-ring, cause, you know, I talk fluent sword, and ended up with something actually pretty close to the original, though somewhat weightier and shorter in the blade, a bit less graceful and a bit more brutal:
Happy with that, it went back to be coloured, and damned if it didn’t turn up but a few hours later looking bloody brilliant:


Click on it. You know you want to. CLICK ON IT. Possibly you can’t entirely see it on this version, but the detail is amazing. It has that quality of accentuated reality that great graphic novel art has. Real, only more so. So my thanks to Didier Graffet. If you ever need a sword painted, I might just know a guy…

BSC Artwork – Concept

People occasionally ask me how much input authors have into the cover art, and I guess it varies greatly, but contractually, the publisher usually has no obligation to involve the author at all. For the vast majority of books, the cover will be the main selling tool at the publisher’s disposal, and that’s far too important an area to be left in the hands of an author who, let’s face it, most of the time doesn’t know shit about selling books. A lot less than their publisher does, anyway. And let’s not forget, this isn’t necessarily about making something pretty, or classy, or even relevant to the content of the book, this is about making something that the greatest number of people will want to buy.

This is particularly true with foreign rights deals. I’ve had no input whatsoever into the covers of any of the foreign editions of my books. Title changes either, for that matter. The feeling is, and I think it’s probably a wise one, that tastes and traditions vary from one territory to another, and the publishers in that territory, having bought the rights, are the people best equipped to know what’s going to sell.

Things are somewhat different in one’s home territory, however, and in general it behooves a publisher to at least run their ideas past an author (in much the same way as it behooves the author to give serious consideration to their editor’s recommendations about the content) if only because they will understand the language in which the author is complaining. Enjoying, as I do, a fantastically close relationship with my UK editor and publishers (Gollancz are like FAMILY, man, at least until I get a better offer), I am lucky enough to be consulted at every stage. It’s a collaborative effort. They provide the talent, I provide the complaints.

Now I’m not that brilliant on concept – I think that’s a very particular and valuable skill, one that you develop partly through long experience, and I don’t have it. Once I see something I get a feel for whether it’s right or not, and I get ideas for how to improve it (at least from my point of view), but I rarely have any sort of notion in advance of how I think a book should look. So when my editor Gillian picked my brains to see if I had any brilliant notions about what to do for the cover of Best Served Cold, I didn’t really. We considered going for a different look, since it’s not part of the same series. We floated a few things back and forth, but nothing was very compelling. Vague talk of graphic novels. Some mention of snow, and a female main character, but, you know, not that obvious, but, you know, not that un-obvious. I mean, a bit like that book what’s-it-called. Well, not like it, but not UN-like it. You know. You don’t know?

Simon Spanton, meanwhile, who is one of the two editorial directors at Gollancz, and who’d been responsible for the cover treatments for the First Law, was pretty intent on continuing that blood-spattered parchmenty theme, which had, after all, proved pretty successful. Possibly upgrading it by having a dagger stuck into it. I forget exactly whose idea it was to put a map on the parchments. Either Simon’s or Gillian’s, so let’s say mine. I have an idea we’d been discussing some recent impassioned chat from readers about maps in fantasy, and the absence of them from my books, so the issue was on our minds. Simon is, shall we say, not the greatest fan of the knee-jerk inclusion of maps in epic fantasy books, so possibly the idea of putting the map on the outside, then setting it on fire and spraying it with blood and vomit amused him. I think it was Gillian’s idea to go for a sword rather than a dagger, possibly because she was aware of the work of the artist in question. So there you have it. Map. Sword. Blood. Bingo.

Initially I was a bit worried, I must admit, about whether the map and the sword could be made to hit the right note, and whether they’d bind together into a consistent whole or just look like two entirely separate and mismatched bits of art dropped onto a page. In a sense it’s a much more complicated and specific idea than the more abstract covers for the previous three books had been. But I’d been pretty unconvinced by the cover treatment for The Blade Itself, when I first heard it (what, a load of burned paper? You sure that’s going to work?) but have ended up really liking it (and in the end barely making any changes at all, aside from incorporating the magic-circle thingy on the back) so I didn’t object this time around, having nothing much to offer as an alternative, and having learned the lesson that I don’t really know what I’m talking about when it comes to concepts for covers and I’m better off doing what I’m told, at least in the early stages. Later on I would have earth-shaking impacts on the design process, as we shall see over the coming week…

Best Served Cold Artwork


Take THAT. Pretty much the final cover for the UK edition of Best Served Cold. I should point out it’s a hardcover release, though, and you really need to see the whole wraparound, which looks like this:


Mmmmmmmmmmmmm. Click on it to see it in all its glorious detail. Go on. Click on it. You know you want to. Even that’s a long way from doing it full justice, though, I have to say. The final version will have the title and the edges of the author-name foiled, probably in chilly gun-metal grey, then the sword and coins embossed and the text debossed. Plus it will be printed on that textured paper for which my previous books have won most of their acclaim. You really have to see it wrapped round a book to get the full effect. You have to handle it, stroke it, caress it, lick it. Well, not the last one, necessarily, that’s just something I like to do.


And that’s not even a proof cover, it’s just a good printout. The book isn’t actually Best Served Cold, in case you’re wondering. It’s Julia Gregson’s East of the Sun. Long story. Anyway, it’s designed to be of a piece with the new covers for the mass-market editions of the trilogy, that they may all beckon to prospective readers from the shelf, together.

In case you’re wondering, I fricking love it. I feel that it expands on the tone set by the previous covers, and establishes something of a unique identity for the books as a whole – a brand, even – which has got to be a good thing. It communicates a lot about the feel and the content – and a real sense of action and violence – without straying into the difficult ground of literal cover art. It manages to be classy and pulpy at once. I think overall the covers achieve the extremely difficult trick of being entirely un-generic, striking, and standing out from the crowd of fantasy artwork while at the same time not seeming to be deliberately NOT FANTASY. I think that’s what fantasy covers need to try and achieve, these days, ideally – to not alienate the hardcore fantasy fan while still appealing to the more occasional reader.

It involves the work of no less than six people. Original concept from Simon Spanton (I believe), expanded upon by my editor Gillian Redfearn, who then put the brief together and assembled the team to carry it out (kind of like the A-Team, but with more artistic accumen and less mercy), and co-ordinated the project. The sword was painted by weapons expert Didier Graffet, the map was drawn by map-master Dave Senior, adapting my own scrawl, then the whole was combined and made to live by designer Laura Brett (also responsible for the First Law covers), who added the spatter, coins, parchmenty effects, and lettering. At various stages a pedantic asswipe interposed himself and made everyone’s lives a misery. I won’t say who, but there’s a clue on the cover itself…

The sharp-eyed among you may have noticed that it features a map quite prominently. But Joe! I hear you cry. Aren’t you the anti-map guy? Is there a whiff of hypocrisy about this blog today? Well, maybe. I’ve always had a foot in both camps on this issue, and with a tighter and more defined setting for this book it seemed to make sense. Plus I don’t hate maps, I just hate rubbish maps, and this time around there was the opportunity to make sure it was done right, both factually accurate and with some artistic flair. But more discussion of this later, maybe, because for those who give a toss, next week will be Best Served Cold artwork week, in which I will discuss the evolution of cover from twinkle in publisher’s eye to fully-realised proof in exhaustive detail…

New Covers

The UK Mass Market editions of The First Law are being given a new cover treatment, to be phased in over the coming months in preparation for the mass market release of Last Argument of Kings in Februrary. Check out these bad boys:


Of course it lacks the full impact created by the oft-praised grip-friendly paper, debossing of text and sundry features, and precious foils in gold, icy blue or bronze, applied to the edges of text and the symbol in the background to make the covers glitter from afar like the setting sun upon a stirring sea…


But I think you still get the idea. Note in particular how MY NAME now appears above the title, and in bigger letters. Why so? Because I is a BRAND, biatches. I must say I find it slightly weird, but sales have insisted, and when sales insist … names are … made bigger, I guess. I’m sure I’ll get used to the idea. It continues with the cover of Best Served Cold, which I daresay I’ll be discussing in due course, at great length, ’cause it is frakking ACE.


My grovelling appreciation to Laura, the designer, and Gillian, dark mistress of editorial, responsible for these works of art. You could sell any old crap with THOSE on the front. Which is just as well…

And in case you’re thinking – man, it doesn’t say it’s part of a series and which number in the series it is, and that’s like well annoying – it does say. On the back. Oh, and while we’re talking about The First Law, check this out:

“Abercrombie has written the finest epic fantasy trilogy in recent memory. He’s one writer no one should miss.”

Junot Diaz, winner of this year’s Pulitzer Prize for Fiction. That’s right. Let me bullet point it. Junot … Diaz … Pulitzer … finest epic fantasy … no one should miss. In fact, he expressed well-deserved approval for Pyr’s ouput as a whole.

One more time. Pulitzer … epic … miss.

A Tale of Four Covers

Covers. We all know about the dangers of judging a book by ‘em, but it’s amazing how many people do. I imagine that most publishing folks would agree with me that they’re the most important marketing tool when it comes to selling a book, especially by an author who may *ahem* not necessarily yet be a houeshold name. This is why the publisher likes to remain in firm control of this key element.

For those of you who are unaware, we authors (even unlike me, proper, big-selling ones) have no contractual say in the covers of our books. Of course, it behooves our editors to seek our opinions and take some notice of them, lest we become tetchy and difficult. Just as it behooves us (strongly behooves, in fact) to take careful note of our editors opinions about the text, lest we be dropped by our publisher.

A great deal of work goes into the covers for my books, therefore, before I ever get close to them. Some, I’m sure, would even say more work than the inside of the book, but that’s another story. So the first version of the cover for Last Argument of Kings that I saw looked a little something like this:

Loved the background. Loved, it, and still do. For me it maintained the basic theme of the other two books (which I’d always liked, despite having nothing whatsoever to do with the idea) while adding more colour, more sense of action, more impact. I was a lot less sure about the lettering. Hard to take in at a glance, which is always a worry, and just the slightest bit, for want of a better word, girly. The big vase of flowers on the ‘L’ I found particularly ill-advised. I wanted to go less Jane Austen and more Frederick Barbarossa on the font, prompting this response:

Once I calmed down from my towering rage on seeing my first name spelled wrong, I realised that it was a definite improvement. The ‘L’ was now much more butch, but had lost legibility somewhat, and had slightly the appearance of an overgrown climbing frame. I also felt that there was a degree of twee about the whole thing. A touch Yorkshire tea-house menu although, admittedly, a menu blood-spattered and on fire.

Plus there was that issue of foil to consider. The previous covers had both featured some shiny stuff to hook in the jackdaw-like fantasy fan. Could we not give ‘em the old razzle-dazzle this time, too?


Now we were really getting there. The whole thing was bursting with testosterone. I feel more manly just looking at that bad boy, don’t you? (Ladies need not reply).

Of course, I’m a pedantic git (as Gillian, long-suffering editor, and Laura, long-suffering designer, tell anyone who will listen, mostly each other). The lettering on my name was still perhaps somewhat spindly. The ‘L’ was perhaps now too scintillating in comparison to the rest of the text, and the gold needed to be spread out around the other letters to give the whole thing a valuable flavour. Also, the sharp-eyed among you may have noticed that there were still some letters near the bottom of the page, just below my name, left over from whatever document Laura had torched to make the background in the first place.

This version came in today, and I’m sure will be very close to the final one. The foil has spread out and become a darker and more sinister bronzy colour, the mysterious letters are gone, and my name is now bold as Boromir. The finished version will be on textured paper, and the lettering and certain parts of the burned surround will be de-bossed to give it yet more depth. Mmmmmmmm.

Thanks Gillian. Thanks Laura. Job done. You could sell any old rubbish with that round it.

Now to start whining about the back cover …